Okay, now that the Easter Break and most of April are over the guys at the shop thought it would be a good time to give out some recognition in our Men’s Sandal Category. This highly scientific study conducted by our trained marketing specialists(Rich & Robert!) is based on customer comments, personal opinion, and of course our most important variable….SALES! So here goes with our Easter observations (sandal shoppers pay close attention) and recommendations.
First of all with over 2000 pairs of sandals and shoes on the sales floor we’ve got plenty to confuse, frustrate, and hopefully satisfy the savvy sandal customer. We’ve got everything from the high end Olukai Leather program to the low end knock off and believe me not everyone is looking for the same thing. So we broke this recognition down into a number of categories based on our own observations.
First up….Most Loyal Fan Base! Hands down this category is owned by Rainbow. Their classic leather sandal is a must have and only have for many of our customers. Its simple, has a great warranty, and the more worn it looks the better it feels.
Next….Most Comfortable! The Olukai Ohana has claimed this spot for the last couple of years at the shop. Nice footbed, simple look, and oooohhhh so comfy. This model is at the top of our best seller list despite its high price tag.
And then….Most Style Innovation! Sanuk of course! Where else can you get an astro turf sandal and a pair of slip on shoes that deny being shoes. Year after year, Sanuk manages to come up with new fresh styles and colors.
Who wouldn’t include…Most Socially Responsible! Since Toms hit the scene most companies have tried to move more in this direction. In the Men’s sandal category Freewaters takes the prize. These guys are taking care of basic needs by helping provide wells and water to places that need them. Add to that a great value and comfort and its a winner for everyone. Their tie in with Thermarest has made for a very unique and comfortable footbed.
Finally….Most Customer Favored! Hey we’re talking about sales here and Reef has been our number one volume sandal line for years. Minimize the flash and maximize the product. The Reef Rover and Phantom are strong perfomers in the line and based on sales numbers the Rover is this April’s crowd favorite.
So there you go! This April has been strong in Men’s sandals for us and I expect more to continue! Come by the shop and put some on your feet and make up your own mind.